About Us
Direct Harvest Group specialises in delivering premium, traceable farm-to-business solutions across the globe—connecting trusted growers with leading retailers, food service providers, and wholesalers. With complete control over our vertically integrated supply chain, we ensure exceptional quality, consistency, and transparency from source to shelf. Our commitment to innovation, sustainability, and tailored service makes us the trusted partner for businesses seeking reliable, high-integrity produce solutions.
Our Mission
To deliver high-quality, ethically sourced fresh produce through a transparent and sustainable supply chain — building trust and value for businesses across Asia.
Our Vision
Our Promise
To be the leading farm-to-business fresh produce partner in Asia, setting new standards in quality, traceability, and sustainability.
We promise to deliver premium, ethically sourced fresh produce through a fully controlled and transparent supply chain—ensuring unmatched reliability for every business we serve.
A Ponte Group Company
As part of the broader Ponte Group, Direct Harvest operates alongside its sister companies—Provincial Produce, a leading fresh produce distributor, and C&S Ponte Wholesale, a trusted name in wholesale fruit and vegetable supply—together offering a comprehensive solution across the fresh produce supply chain.
C&S PONTE WHOLESALE
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The oldest division of Ponte Group, it was founded by Luigi Ponte in the late 1920's, who arrived as an immigrant from Italy.
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C&S Ponte Produce, is notably the oldest, continuous trading business at the Melbourne Central Market dating back to the historical Queen Victoria Market.
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This entity Wholesales to Retailers, Supermarkets and Food Service groups.
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Core products include Citrus, Potatoes, Onions, Melons and Tomatoes
PROVINCIAL PRODUCE AUSTRALIA​
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PPA is a major Food Service Company servicing the Hospitality industry including Restaurants, Hotels, Age Care, Hospitals and Correctional Services.
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Our Product range is diverse including fresh and processed products. We can supply by the kilogram, case or bulk, distributing regional and national.
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The Distribution Centre is located four kilometres from Melbourne central.
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